Light It Up...We're on Fire!
You may have missed our posts and videos and if you did go check them out on our Facebook page. We are lighting it up on Saginaw Highway as you are heading toward Park Lake! Keep an eye for it before the light at the intersection of Saginaw Highway and Park Lake.
Will has really wanted a sign in the back of our property for quite some time and I've been the fun sucker I know right me the fun sucker!! Who knew?! I felt like there were other projects that needed our time and attention more than a sign for the back of the building. So, Will has been quietly waiting and pining for this sign. He would tell me all the time that he couldn't wait to get this sign so he could see it from his office.
Now for those of you that read my blog regularly you will know we just did a big remodel project and Will has now moved offices. So now he can't see the sign from his office :)
Once we knew that CostCo was going to build less than a mile from our office the time seemed right! You see our building backs up to Saginaw Highway one of the main ways to get to CostCo. We were able to get our hands on some data on the number of impressions that a sign would generate especially if we designed the sign so we could see it coming and going along Saginaw. The numbers were crazy and such a big shift from where we were before CostCo. Since it was clear that CostCo was going to make a very large impact we worked with Paper Image, TLC Tree Service and Johnson Sign Company as well as our friends at Sparky's Electrical to get things moving.
Our first big challenge was to get the permit from the City of East Lansing and to see what restrictions if any there would be to put a sign advertising our business on our property. There are clearly size restrictions as we learned so we maximized the space and was able to have Paper Image create a fantastic design for us given the size constraints by the city. Next we needed to pick the best place in the back of our building to put our sign so it would be visible on both sides. This meant that we needed to cut down and clean up some trees. TLC Tree Service worked their magic and now the sign is clearly visible from both sides of Saginaw Highway. We worked with Sparky's to trench and do all of the electrical. They sure do light up our life!
Johnson Sign Company helped us to help bring all of the creativity that Paper Image had created for us into a physical sign that we could see, touch and light up :) Bright and early a couple of weeks ago like 6:15 AMish they were here in the cold hanging our sign!
The first night that the sign lit up we were pumped! We want you to see it so now when you're driving by take a look! It's the only business sign before the digital sign on the corner of Park Lake and Saginaw Highway. If you want to see it now check out our Facebook page and go to our Videos. You won't miss it!